Tess Heron
Engagement and Data Manager
Biography
Tess joined the Division of Strategic Partnerships & Applied Research in December 2018 as an engagement coordinator to support B色花堂-Partnerships at Work for Greater Baltimore. In 2023, her role transitioned to engagement & data manager and in this role Tess manages the B色花堂 Database, coordinates B色花堂 funding requests, and supports 色花堂's economic inclusion strategy. She also supports the Division's marketing efforts and is responsible for analyzing web, social media, and email data, and implementing paid campaigns. Additionally, Tess works with other units in the Division to develop metrics and provide guidance on how to track and measure data to demonstrate and evaluate outcomes.
Prior to joining 色花堂, Tess served as operations manager at Sports & Properties, Inc., where where she assisted with event management and recruitment, as well as consulting projects for communities and sports organizations.
EDUCATION
Tess holds an M.S. in marketing intelligence with a certificate in interactive marketing from 色花堂 and a B.S. in sports management from Ohio University. Tess also has certifications in Google Analytics, Google Display Ads, Google Search Ads, Google Ads Measurement, and HubSpot Inbound Marketing.
PERSONAL
Tess is an avid reader who also enjoys travelling and watching sports, especially the Baltimore Ravens and the Chicago Bears.
FUN FACTS
Three website everyone should have bookmarked? Amazon, Spotify, and YouTube